A 4-Year-Old With Down Syndrome Becomes Star In New Back-To-School Campaign

Cora Slocum, a four-year-old with Down syndrome, is the new star of Livie & Luca‘s Back-To-School marketing campaign this fall. Livie and Luca is a California-based footwear brand for kids.

Cora lives in the San Francisco area, and along with other children from the area, is the star of #ImGoingBackToSchoolToo. The campaign is all about emphasizing inclusiveness for young people with disabilities. It’s an amazing and powerful message.

Livie and & Luca partnered with Changing the Face of Beauty, a non-profit that is focused on helping people with disabilities get equal representation in advertising and media.  They have helped over 100 companies change their advertising and most recently helped get a number of girls with disabilities on a runway event next week.

And Cora had a blast during the photoshoot.   Check out some of these fun photos:


Thanks for Livie and Luca and Changing the Face of Beauty putting some attention on this cause.     This is already starting a movement with others contributing to the campaign across social media.

Hope we can count on Carter's for #disability #inclusion ads. #imgoingbacktoschooltoo #changingthefaceofbeauty

A photo posted by Julie Gerhart Rothholz (@jmgerhart11) on


She suddenly looks and acts so much older! 1st grade is days away!!! #imgoingbacktoschooltoo #matildajaneclothing

A photo posted by Jennifer Varanini Sanchez (@jvaraninisanchez) on


Lucas is going back to school #imgoingbacktoschooltoo

A photo posted by @lizette555 on